Expanding your online presence doesn't need to cost a bundle. You can build an online presence with little or no budget at all if you are willing to expend a little time and effort in the process. Here are some DIY ways to build your business presence (and your creative social circle) on a budget:
- Start your own Blog on a free platform like Blogger or Wordpress.
- It is a great way to share your creations, creative process etc to build a web presence as well as show some of the individualism and personality behind your creations.
- Social networks are about being social, so try and maintain a balance between chatter, your shares and sharing on behalf of others.
- Tweet up at storm on Twitter, but please don't make it a constant spam timeline of your latest listings. To get started, check out this Twitter guide.
- Create a Facebook Page and network with friends, customers and fellow creatives.
- It is still pretty new and quiet, but why not give Google+ a try as well?
- Join Pinterest and share your style, favourite discoveries, and fabulous finds with others.
- Join in your local Etsy team or one that suits your art, interests, etc.
- Build yourself a mini-press kit.
- Ask for a feature from a friend or a favourite blogger. Remember to be gracious if a blogger declines and to share the word if you do get featured - it is good for both you and your host.
Pay it Forward
- Feature others. Good traffic karma will follow. :)
- Keep the "social" alive and well in your use of social media, comment on blogs, pin fabulous discoveries from others, and join in the conversation within the creative community.
- Create Etsy treasuries, like interesting listings/shops, build your Etsy circles and consider getting in on a local or special interest team.
- Go shopping. :) Very few people appreciate handmade like fellow artists, and many shop handmade for supplies and items which are not in their creative niche.
Put Your Best Creative Foot Forward
- Have great photos of your creations that encourage people to look at more of your items and eventually find that one they just have to buy!
- Have a brand, not just a product, and make sure that you accompany it with great customer service so that your brand gets remembered for all of the right reasons.
- Wear/use your own creations. Be proud to let people know where they can find the items on-line.
What are your favourite tips for increasing your shop presence or online traffic? We'd love to hear your ideas and experiences.