Thursday, June 7, 2012

Creative Growth: Building Your Online Presence

Expanding your online presence doesn't need to cost a bundle. You can build an online presence with little or no budget at all if you are willing to expend a little time and effort in the process.  Here are some DIY ways to build your business presence (and your creative social circle) on a budget:

Blog much?
  • Start your own Blog on a free platform like Blogger or Wordpress. 
  • It is a great way to share your creations, creative process etc to build a web presence as well as show some of the individualism and personality behind your creations.
Get Social! 
  • Social networks are about being social, so try and maintain a balance between chatter, your shares and sharing on behalf of others.
  • Tweet up at storm on Twitter, but please don't make it a constant spam timeline of your latest listings.   To get started, check out this Twitter guide.
  • Create a Facebook Page and network with friends, customers and fellow creatives. 
  • It is still pretty new and quiet, but why not give Google+ a try as well?
  • Join Pinterest and share your style, favourite discoveries, and fabulous finds with others.  
  • Join in your local Etsy team or one that suits your art, interests, etc.
Get Featured
  • Build yourself a mini-press kit.
  • Ask for a feature from a friend or a favourite blogger. Remember to be gracious if a blogger declines and to share the word if you do get featured - it is good for both you and your host.
Pay it Forward
  • Feature others. Good traffic karma will follow. :)
  • Keep the "social" alive and well in your use of social media, comment on blogs, pin fabulous discoveries from others, and join in the conversation within the creative community.
  • Create Etsy treasuries, like interesting listings/shops, build your Etsy circles and consider getting in on a local or special interest team.  
  • Go shopping. :) Very few people appreciate handmade like fellow artists, and many shop handmade for supplies and items which are not in their creative niche.
Put Your Best Creative Foot Forward
  • Have great photos of your creations that encourage people to look at more of your items and eventually find that one they just have to buy! 
  • Have a brand, not just a product, and make sure that you accompany it with great customer service so that your brand gets remembered for all of the right reasons.
  • Wear/use your own creations.  Be proud to let people know where they can find the items on-line.  

What are your favourite tips for increasing your shop presence or online traffic? We'd love to hear your ideas and experiences.


  1. Some great tips there, I do struggle with social media - maybe I'm just not very social, haha!

  2. Hehe. :) Social media can be a big time drain, so it is all about finding a balance that works for you.


Thanks ever so much for taking the time to leave us a comment - we read each and every one. We appreciate you taking the time to say hello and share your thoughts. We are all about sharing here at Creativity Unmasked so you are also welcome to give your own creative post/page a shout-out in your comment. :)