Friday, June 3, 2011

Tech Talk for Non Techies - Using Facebook for Your Creative Business

Welcome back to to our Tech Talk for Non Techies mini-series.  Some of the most frequent questions that I receive from friends (both real and virtual in the handmade community) are about websites, blogs, photo editing, HTML and all things "nerd".  To help you on your way to better blogs, flashier Facebook, wicked websites and all that jazz, Tech Talk for Non Techies is a little mini-series here at Creativity Unmasked with "tech talk" for regular people, just like me.  Requests for post topics are (as with everything here at Creativity Unmasked) always welcome.  Today, we tackle Facebook for business.

Facebook is currently a very popular form of social media.  Many of us use personal profiles to connect with family and friends but don't want to fully open our personal lives to strangers on the internet for creative connections.  The solution is to create a Facebook Page for your business (or aspiring business).  I am not an expert, but I have been puttering for quite some time and am happy to share with (and learn from) all of you!  Facebook pages are available for free to any user and you can get started via this link (Etsy kindly shared a Facebook page set-up guide if you get stuck or nervous!).   If you are launching your page, here are a few quick words of advice:
  • Make it interesting. Add information, a profile image and personalise your page.
  • Keep the media social.  Share interesting content, use @mentions, reply to comments, and visit other pages to network and make connections.  
  • Mutual like?  "Liking" a page is not the same as a reciprocal friendship.  Choose to "like" pages that you find interesting or helpful 
  • There's an app for that!  Opinions vary, but if it works for your style then I personally think it is fine to use apps and widgets to share your posts to Facebook or conversely tweet your latest post to your followers.  Like everything, it is all a matter of moderation! 
  • Say no to spam. Creativity Unmasked exists to share, but posting on business walls with your own page, shop or listing may be unwelcome. Self-promotion is very different from a customer photo or a shout-out. Think about it this way: Would you walk into a real shop and try to sell their customers your own product?

Want to learn more about Facebook?  My favourite share for newbies (or experienced users looking to step it up a notch) is the Mashable Facebook Guide. You may also want to check out Etsy's Guide to Facebook for tips on using Facebook for your business.  Once you are up and active, join me at Creativity Unmasked on Facebook and say hello. :)  I would love to see your new page! 

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Thanks ever so much for taking the time to leave us a comment - we read each and every one. We appreciate you taking the time to say hello and share your thoughts. We are all about sharing here at Creativity Unmasked so you are also welcome to give your own creative post/page a shout-out in your comment. :)